Lupo valencian eyewear

Brand designStudent Project for the Master’s in Graphic Design and Communications
# branding, pattern design, typography

Lupo is a fictitious brand of glasses created in Valencia that is aimed at a young audience. Its product transmits the values of fun, joy, light and style.

I came up with a typographic logo. It consists of two square modules: the LUP letters form the first module and the O, the second one, which lets you see the background.

The repetition of the logo creates a visual texture, which stands out for the contrast between the LUP group and the letter O. The pattern thus generated is interesting for its application in different graphic supports.

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